What is scala radio?

Scala Radio is a UK-based classical music digital radio station that aims to present classical music in a relaxed and accessible way. It distinguishes itself from traditional classical stations by playing familiar pieces alongside contemporary works and film scores.

• Target Audience: Scala Radio's target audience is generally younger and broader than traditional classical radio listeners. It seeks to attract people who may not have previously considered themselves classical music fans. https://www.wikiwhat.page/kavramlar/Target%20Audience

• Music Selection: While featuring well-known classical pieces, Scala Radio also incorporates music from film, television, and video games. This broader approach aims to break down barriers and introduce listeners to a wider range of orchestral music. https://www.wikiwhat.page/kavramlar/Music%20Selection

• Presenters: The station employs a diverse range of presenters, some of whom are not classically trained musicians but are passionate about music in general. This approach aims to create a more relatable and less intimidating listening experience. https://www.wikiwhat.page/kavramlar/Presenters

• Availability: Scala Radio is primarily available via digital radio (DAB), online streaming, and smart speakers. https://www.wikiwhat.page/kavramlar/Availability